FAQs: What people ask before they book
- Helen Gottstein

- 1 day ago
- 3 min read

When should you work with me?
When they understand they have a communication issue or before a specific major event - A board presentation, an investor pitch, a keynote, a moment where you're the main event.
The earlier the better. But I've taken people from zero to ready in days.
Already standing in front of the audience next week? Call me anyway. I'll tell you straight up whether there's time to make a real difference.
When do people actually come to you?
Three moments, mostly.
Before a high-stakes event : a keynote, an investor pitch, a Bloomberg TV slot, a board update. And after a bad one: a pitch that fell flat, a talk that didn't land, a moment someone walked away from thinking I've got to do better than that.
And after a promotion. If your job suddenly includes presenting,or speaking at a differnt altitude than before, it makes sense to become effective fast.
Please understand: none of these scenarios mean something has to be broken.
Most of my clients are already good. They come to me to be even better - and to pay a lower emotional price for stepping up
How many sessions do I actually need?
Depends where you're starting from and what you're preparing for.
A senior exec who already presents well and needs to sharpen one keynote? Two sessions can be enough.
Someone newer to this, with a big event, complex content, or multiple layers to work on, expect three to five. I'll tell you honestly at the start what I think we're dealing with. I don't stretch engagements out.
What's the smallest way to work with you?
The entry package is two sessions — three hours total, 3,500 NIS + VAT. That's enough to make a real difference to a specific presentation. If you need more after that, we keep going. If you don't, we don't.
My speaker is already good. Why do they need this?
The ones who are already good are usually the most coachable, and get the most out of it. We're not fixing broken. We're taking someone who's at 80% and getting them to 95. The question is never whether you're good. It's whether you can be better when your business hits the mic.
What exactly do you work on — the content, the delivery, or both?
Both, and they're inseparable.
A great story badly delivered lands flat. Polished delivery on messy content doesn't hold. I work on structure, clarity, where the narrative builds to, and on how you take up space, how you use your body, how you hold a room. You get the full picture.
Will I end up sounding coached?
Nope. That's the thing I'm most careful about. The goal is: you, but sharper. Not a TED-talk clone. Not a set of techniques pasted on top of a personality. The best speakers always sound like themselves but louder and clearer.
Do you work with non-native English speakers?
Yes, regularly. It's most of my client base. But I don't do accent reduction. Ever.
What I do is help you build authority, clarity, and presence in English. A strong accent is not the problem. Unclear structure, low status, or too much hedging, those are the problems, and they're fixable.
We're under time pressure. Can you work fast?
Yes. If you have a pitch on Friday, call me Monday. I've prepared speakers for Bloomberg TV, investor pitches, and major industry events on short timelines. I move at the pace the work requires. I'll tell you what's realistic in the first conversation.
How does billing work for companies?
I invoice in NIS + VAT. I get set up as a recognised supplier in your procurement system and your finance team handles the purchase order, I invoice against it, payment is typically net 30. If your process has specific requirements, let me know and we'll sort it.



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